Hello, Sugar Induced is the portfolio of digital/traditional branding & art direction by Derrick Lloyd Grant II.
DESIGN
Experimenting with type
DESIGN & PHOTOGRAPHY
Title: NOT
ANIMATION
flash intro for a holding page
BRANDING & WEB DESIGN
Unlike most artists websites we wanted the site to make a bold statement about character and not be visually defensive with the artwork.
DESIGN & PHOTOGRAPHY
You know those cheap trainers hanging from the telephone line in the bad part of town? Ahhh... you do, well they are actually a form of communication from drug dealer to their clientele to let them know that they can purchase goods from that particular spot. Different hanging styles and no. of shoes represent different products. Advertising in a different sense. Ghetto dingbats. Full typeface in development.
Ghetto Dingbats font situated in local photography
DESIGN
I was asked to design a logo for electro record label Breakout Audio. The idea was the logo is some kind of bad boy locked behind a prison fence like a 70´s jail movie without the shower scene
DESIGN & PHOTOGRAPHY
A little poster to remind me to get out more and away from channel 4 news
ONLINE & OFFLINE BRANDING, WEBSITE DESIGN, PHOTOGRAPHY AND PROGRAMMING
This is a project currently in development for an estate agent who consider themseleves as market leaders in the style stakes. UK1 are based in Leeds and Manchester and sell apartments in the heart of the city. I have been extending their brand to appeal to a more sophisticated market and have created the concept "The city is your playground" for their online marketing campaign.

DESIGN & PHOTOGRAPHY
Design
An ode to the late great J.Dilla
BRANDING & WEBSITE
A project for a company who make designer socks for kids. Packets of three socks are sold to each with different color schemes and patterns hence the name 1sox. I designed a logo and a web site visual.
ICONOGRAPHY
I was asked to create some icons for Midland Mainline trains for their web site.
BRANDING
Women on Wine was a breif from ad agency Poulters to refresh their existing brand for wider visual appeal.
info
Im based in Leeds UK and available for freelance graphic design and new media projects.