Sugar Induced is the portfolio of Interactive Designer
Derrick Lloyd Grant II

Discovery Channel

Hired as the sole lead designer for the UK rebrand of the Discovery Channel, my role required me to scale Crispin Porter Bogusky blue sky concept into a website built around the Discovery Channel existing site frame work.

Due to the nature of the sites development the product had to be delivered in an exceedingly tight schedule!

During this ambitious project I attended daily meetings with the tech development team, internal marketing and the Discovery Channels European Creative Director. I pitched user interaction recommendations, proposed new marketing materials and developed comprehensive styling and graphics, while managing relationships between the creative, marketing, editorial and technical teams.

From the start of the project I was allowed full control of delivery schedules, time management and my daily routine. I gave feedback via weekly progress updates to the key figures from the management and technical teams whilst receiving new design requests and explaining important decisions regarding the site.

The superb cohesion between all of the departments inspired us to push limitations of the site frame work and deliver a stunning product but it also created a great working environment in a high pressure situation.

Sony Game Concept

I was able to pitch and beat a host of regional computer game developers and publishers to create a Playstation 3 concept for the PSN.

The process involved pitching to a Sony team which included lead creatives from Heavy Rain and PSN Senior Producers. After a successful meeting I was given a budget to develop the game concept along with agile training and mentoring from leaders the UK computer game industry.

Retrospectd

Retrospectd is a journal of the best in eyewear design.

Being the type of guy that loves all areas of design and fashion, I wanted to create a platform which promoted both forms of creativity, in a under explored niche. With a spare week in hand I created branding, site design and code for Retrospectd, whilst opening dialogue with the worlds leading designers in the field sunglasses and eyewear.

Rockup.at

Rockup.at is a iphone app currently in development

After studying the app market myself and the newly formed rockup.at team believe that there is a gap in the local entertainment services. We are currently putting together a prototype application with an alpha release coming soon.

Hero's and Heroines Augmented Reality

Hero's and Heroines was a exhibition run by Leeds City Museum with the aim of matching Hollywood period drama costumes with the real article from the same period.

After winning a pitch to create the internal graphics I figured that the budget allocated for magnetic board, was roughly enough to pull off a augmented reality dress up booth.

Both the real and faux costumes were too delicate to allow the public to handle. The Leeds Museum team loved the idea because the technology broke the constraints of the costume exhibitions limitations.

After much trial and error a combination of a laptop, HD web camera and plenty of man hours delivered a augmented reality experience that not only allowed the public to have fun dressing up but also upload user generated photo's directly to the museums flickr account via our AR photo snapshot functionality.

Dance for Life

Dance for Life is a Bradford City Council initiative to get the public healthy and active.

After winning a pitch to re-design the Dance for Life website, I convinced the Dance For Life team that new branding would help attract a wider audience.

With the twin ideas of pattern and movement I created a logo, strap-line, photography and website, plus I leant to bust a few new moves along the way!

United Nations PRI

PRI is the private investment wing of the United Nations, I was briefed to redesign their intranet for internal communications with a two week briefing to completion deadline.

Redesigning the intranet was massive task that called for complex wireframing, user journey stories and most importantly, great communication to deliver a solid user experience.

Bradley Taylor Styling

Bradley Taylor is one of the countries leading fashion stylists. Bradley needed a site with a sophisticated edge to appeal to a broad range of clients. The solution was achieved by using a minimal amount of colour and a clean design to give his work room to breathe.

On Device Research

On Device Research is a mobile survey and research company. I was approached with the task of designing a mature brand and site design for a emerging start-up company.

My solution was a optimistic design which promotes a joined up world with connectivity at it's heart.

Webstars CMS

I was hired by Shoreditch based web design company Webstars to re-design their CMS and guide UI development.

In a process lasting 2 weeks we delivered a CMS solution with a host of new functionality whilst also perfect for white labeling.

Red Nose Day

At Comic Relief I helped design and illustrate for the 2011 Red Nose Day campaign.

Susan Kinlock

Susan approached me to design a brand and blog for her styling and personal shopping company.

Susan had already created a colour palette and outlined parts of the brand. My solution involved developing these elements into a logo and website design that allowed Susan to inform her clients of the latest news and trends.

Illustration

Here's a desktop background, I created when I had a few spare moments.